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Portfolio
Advafood
Recommended improvements for a mobile sustainability app to raise awareness and adoption.
As part of a project in Boston Consulting Group's RISE Digital Sales and Marketing Program, we partnered Olam International, one of the largest global agribusiness companies to improve individual's lifestyle sustainability.
Adva means “ripple” in Hebrew - big changes starts small. Adva is a lifestyle app that enables users to track, reduce and offset their carbon impact in small yet impactful ways. Going beyond a carbon footprint calculator, Adva is equipped to capture behavioural insights to personalize a carbon reduction plan for users. Users can build a virtual planet and witness their daily activities influence it in real time.
The app is in an early stage, using manual data entry for footprint calculation and has limited features. The development team is looking for ideas to simplify the use of app and make it more engaging to drive adoption.
PROBLEM
Multiple friction points like manual data entry, lack of gamification and limited extrinsic rewards reduced user adoption and retention.
Our users' pain points were:
Tedious
Manual data collection results in sub-optimal user experience.
Boring
Lack of gamification results in low adoption and engagement of users.
Lack Rewards
Limited selection of extrinsic rewards resulting in low motivation for users.
Limited Partnerships
Limited ecosystem partnerships results in low utility of sustainability rewards.
SOLUTION
Add an API called AdvaFood with 3 functions aimed at improving food and lifestyle sustainability through information and community.
The sustainable grocery shopping companion.
Information for sustainable food and lifestyle choices.
A surplus food trading community.
RESULTS
AdvaFood API is expected to increase active users and retention. Boston Consulting Group awarded us a distinction for outstanding creativity and design.