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DARREN
CHIA
Customer Journey Expert | Digital Problem Solver |
Project Manager
Committed to serving stakeholders and customers through leading cross-functional teams to achieve commercial operations excellence. Successfully launched and scaled projects across APAC, the Middle East, Africa, and Latin America, cumulatively saving 20,000 person-hours monthly. Passionate change leader through smartly leveraging digital products, relentless process improvement, good stakeholder engagement, and excellent project management. Driven to lead a business unit by building great teams and mastering end-to-end business processes and customer journeys. Avid ultimate frisbee player and bouldering enthusiast.
01 EXPERIENCE
Careers are a jungle gym, not a ladder
- Sheryl Sandberg -
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Nov 2021 - Present
FOODPANDA
Business Analyst, Salesforce (APAC)
Delivered multiple projects in areas of omni-channel customer engagement and operations excellence, and owning restaurant acquisition quality check business process, saving ~10,000 person hours and gaining ~US$ 500K a month, achieving adoption of 88%, and improving internal response times by 89%.
Aug 2019 - Oct 2020
LEO PHARMA
Senior Salesforce Automation Specialist, Cluster South Asia
Improved customer engagement through analytics, customer relationship management (CRM) and implementing a digital multichannel sales model. Achieved marketing email open rate of 20% above competition.
Feb 2017 - Aug 2019
MUNDIPHARMA
Senior Business Analyst, Commercial, APAC, Middle East, Africa & Latin America
Supported the commercial team with multi-stakeholder and multi-country projects in analytics, sales and marketing. Implemented Salesforce CRM for 11 markets across APAC, Middle East, Africa, and Latin America with 100+ sales representatives on time and on target.
Aug 2016 - Jan 2017
MUNDIPHARMA
Business Analyst Intern
Supported the marketing team with ad hoc analyses and periodic reports. Saved 33% in reporting time by proposing and developing automated reports.
Jan 2015 - Jun 2015
UBISOFT
Business Intelligence Assistant
Assisted performance management for one of the top 3 online games with ~200,000 active users. Increased sales by 27% with promotions targeting various customer segments.
May 2014 - Aug 2014
AWIN RESOURCE INTERNATIONAL
Intern
Conducted market research into potential investment opportunities in metal markets, credit risk analysis of trading counter-parties and shipment logistics tracking.
Mar 2014 - May 2014
UOB-SMU ASIAN ENTERPRISE INSTITUTE
Student Consultant
Increased sales potential by 20% for VGC Technology Pte Ltd by planning and executing a feasibility and strategy study for their proprietary software.
May 2013 - Aug 2013
GREAT EASTERN LIFE
Intern
Ensured excellent client satisfaction by conducting customised financial analysis and market research.
02 CERTIFICATIONS
03 PORTFOLIO
04 AWARDS
05 EDUCATION
Aug 2011 - Jan 2015
BACHELOR OF SCIENCE (BSC) | ECONOMICS (QUANTITATIVE ECONOMICS) 2ND MAJOR IN FINANCE
Singapore Management University
Jan 2007 - Dec 2008
GCE A-LEVEL | SCIENCE
Anglo Chinese Junior College
06 PROFESSIONAL COURSES
Nov 2021
Web 3.0 KNOWLEDGE CERTIFICATE IN FINANCIAL SERVICE
Asian Institute of Digital Finance
Apr 2021 - Oct 2021
DIGITAL SALES AND MARKETING - DISTINCTION (TOP 10%)
Boston Consulting Group
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Developed full funnel digital content marketing strategies including social media marketing, drip marketing, Google Ads, UI/UX and go-to-market (GTM) strategies to drive conversion for clients in the industries such as F&B and wellness.
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Reached 4,000+ targeted users daily per Ad on average, and 16% engagement rate by developing structured content roll out plan, and successfully producing compelling and targeted content on social media.
Jun 2021
AN INTRODUCTION TO PROGRAMMING THE INTERNET OF THINGS
University of Irvine, California | Coursera
Design, create, and deploy an Internet of Things (IoT) device using Arduino and Raspberry Pi platforms.
May 2021
DATA DASHBOARDS IN POWER BI
LinkedIn Learning
Learned to use Power BI as a tool to model data, design dashboards and tell the story of the data in a clear and concise manner.
Feb 2021
STATISTICS IN PYTHON
University of Michigan | Coursera
Covered beginning and intermediate concepts of statistical analysis, and use of the Python programming language to summarise data, model data, visualise data and estimate data in order to make accurate analysis and interpretations.
Jun 2015 - Jun 2016
DIPLOMA IN INDUSTRIAL DESIGN
University of Michigan | Coursera
Design thinking, visual communication, story telling and design as a business.